Field marketing: coping with the data deluge
The digital revolution has brought with it significant volumes of data, and new tools to handle it, but brands must do better to interpret and understand data from the field, writes Rob McLuhan.
View ArticleMarketing unveils its Agency of the Year 2012 shortlists
Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.
View ArticleMarketing gears up to unveil Agency of the Year 2012 winners
In just a few days' time, Marketing will reveal the winners of its annual Agency of the Year awards.
View Article#aoty12: Contact Centre Agency of the Year - Best of the Rest
During the past 12 months, Arvato has secured several clients in the public and private sector, including Universal Music, Slough Borough Council and Valero's Texaco brand, as well as growing existing...
View ArticleThe legacy of Aaron Swartz
The sympathetic response to the unexpected death of young internet activist Aaron Swartz underlines the growing acceptance of open data and transparency, writes Nicola Kemp.
View ArticleSony to appeal £250,000 fine for hack into PlayStation Network
Sony Computer Entertainment has been fined £250,000 for a hack on its PlayStation Network that compromised the personal details of millions of its users.
View Article2013: The year of being single
Singletons' rise to be the biggest consumer group is a shift brands must respond to, writes David Benady.
View ArticleBig data without the human touch means big waste
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
View ArticleBig Data: Moving beyond the hyperbole
David Benady asks how brands can move beyond the hyperbole surrounding Big Data and avoid the pitfalls of the digital deluge.
View ArticleSector insight (interactive): home insurance
Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.
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